1
2
3
4
5
6
7
8
9
Overview Journey Map for Borrower: First Time Home Buyer
Borrower Persona: First Time Home Buyer
Overview Journey Map for Borrower: Second Time Home Buyer
Borrower Persona: Second Time Home Buyer 1/2
Borrower Persona: Second Time Home Buyer 2/2
Overview Journey Map for Borrower: Experienced Home Buyer
Borrower Persona: Experienced Home Buyer 1/3
Borrower Persona: Experienced Home Buyer 2/3
Borrower Persona: Experienced Home Buyer 3/3